Tips for online sale over the holiday season

Preparation and a co-ordinated set up is essential www.avg.com/activate if you’re going to make the most out of any uplift in customer attention and desire to buy from small businesses instead of the Install Avg With License Number activation big brands.You can have avg.com/retail  a killer website but if your social media channels aren’t up-to-date too then you’ll look behind avg.com/activation  the times and disorganised.  If your IT systems that www.avg.com/activation    enable you to take, process, and dispatch orders aren’t up to scratch, then any online sales you do make might go to waste.

The web is available 24/7/365 – this is as level a playing field as it gets for small business, especially when advertising and www.avg.com/activation    marketing avg.com/activation budgets don’t match those of the large and well established brands.Customers can be fickle and have short attention spans too, hopping from website to website in a matter avg.com/retail  of seconds if they don’t see what they’re looking for. This is the same www.avg.com/activate for all businesses Install Avg With License Number activation, but it underlines the importance of having everything ready, up to date and aligned.

Here are four things you can do to make the most of the holiday season for your small business online:

1. Have a dedicated webpage and keep it live all year round
Have a dedicated web page on your site for popular sales events like Small Business Saturday, Black Friday and Cyber Monday... and keep it live all year round! That might sound counter-intuitive Install Avg With License Number activation when we’re only talking about avg.com/activation one day in the year, but there’s a very good reason you should do this. Once a web page is live it’s far easier to manage: the basic structure can stay the same www.avg.com/activate even if the avg.com/retail  copy and imagery change. Plus, people don’t always follow the rules when it comes to searching for offers www.avg.com/activation    and deals online - they’ll start searching for them whenever the mood takes them, wherever they happen to be. As recent, when people start looking for information about a purchase, they could be doing it using Install Avg With License Number activation a mobile on the train, a desktop PC at work, or a tablet when they’re snuggled up in bed.

For example www.avg.com/activate, If they start avg.com/retail  searching for details about Small Business Saturday in September and October avg.com/activation - as Google - then having Install Avg With License Number activation your web page already www.avg.com/activation    live will allow avg.com/activation people to find you. Currys use this tactic 

If you take down your page after www.avg.com/activate the event, then avg.com/retail  search engines won’t be able to show it to customers whenever they start searching for it next year. They’ll draw a blank and you’ll be starting from www.avg.com/activation    square one avg.com/activation all Install Avg With License Number activation over again. Why shoot yourself in the foot? Competition for online orders is tough enough as it is.

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