Big data AVG support : the battle between privacy ethics

How do you Install Avg With License Number activation deal with the fact that big data is often used to find new correlations between different datasets  avg.com/retail and www.avg.com/activation     therefore  might lead to unexpected use of the data www.avg.com/activate, while privacy laws oblige you to be clear from the start avg.com/retail about the purposes for which you want to use certain data? How do you deal with the legal privacy principle of data minimization (do not collect more than you need) while the real value of using big www.avg.com/activate data analytics www.avg.com/activate lies within the fact that you www.avg.com/activation     collect a huge amount  avg.com/activation of data in which you try to find small correlations? Inevitably, not all collected data will turn out to be relevant…


Compatible or not: it is clear that  Install Avg With License Number activation big data is here to stay: in our  www.avg.com/activate data driven society, the use of analytics helps us to innovate and to  avg.com/retail deliver new more tailored products and services. Timothy Prescott,www.avg.com/activation     previously involved in the Obama campaign in 2007 and 2012 and a panelist in Amsterdam, provided great insight in how elections can be influenced by using big  www.avg.com/activate data analytics. avg.com/activation As soon as personal www.avg.com/activation     data are involved, the question is whether the price that needs to be paid for innovation isn’t too high.

During the discussion, the www.avg.com/activation     audience kept asking for more laws. avg.com/retail We do however already have strict data protection laws in Europe. These laws will www.avg.com/activation     become even www.avg.com/activate stricter avg.com/activation with the www.avg.com/activate upcoming entry into force of the General Data Protection Regulation, which will apply Install Avg With License Number activation to all companies operating in the EU and is therefore expected to have a spill-over effect in other jurisdictions.

The European Commission recently published a factsheet on big data and the GDPR. The GDPR is seen as an enabler www.avg.com/activate for big data services in Europe: enhancing legal certainty and a high level of data protection will in www.avg.com/activation     the view of avg.com/activationthe avg.com/retail Commission www.avg.com/activate create consumer trust and thereby economic growth Install Avg With License Number activation. What’s missing www.avg.com/activation     is the discussion on how to deal with the essentials like data minimization and purpose limitations.

One of the solutions www.avg.com/activate often mentioned is to anonymize the data: when the data are no longer considered to be  avg.com/activation personal data, the www.avg.com/activation     restrictions of the privacy legislation will no longer apply. However, true anonymization is difficult. Therefore, agreement www.avg.com/activate on the level of anonymization that would be acceptable in order to ‘escape’ from avg.com/retail the restrictions www.avg.com/activation Install Avg With License Number activation    while taking the fundamental rights of all persons from whom the data are collected into account, should be reached.

Nevertheless, privacy is not the only concern. There is also a risk of discrimination, profiling, exclusion and loss of control, which risks were also addressed in two recent White House reports. It should be kept in mind that www.avg.com/activation     algorithmic avg.com/retail systems used for big data analytics are not infallible: if you put incorrect information, avg.com/activation www.avg.com/activate non-objective information in www.avg.com/activation    Install Avg With License Number activation, you cannot expect www.avg.com/activate correct, objective results to come out. On the other hand, analytics can also be used to detect bias and prevent discrimination.

It will therefore be important to start discussions on how we use it in a way that respects civil rights but does not prevent innovation. This discussion should not be limited to the legal domain; what’s legally www.avg.com/activation     allowed might from www.avg.com/activate an avg.com/activation ethical avg.com/retail perspective or in society not be perceived as socially desirable www.avg.com/activation    . The guidance and reports from the European Commission and the White House do offer a

great www.avg.com/activate starting Install Avg With License Number activation point to have more extensive discussions on the risks but certainly also the opportunities involved in big data analytics. The best is therefore yet to come!

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