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While Facebook still reigns as the leading www.avg.com/activate social media app, other studies back up the assertion that younger users have now moved on to services such as Instagram, Snapchat, Twitter and Pinterest. Anecdotal evidence suggests the younger set are moving away from Facebook as it loses its once-trendy appeal avg.com/retail and in order to use platforms their parents www.avg.com/activation and grandparents aren’t using, for reasons ranging from privacy to snobbishness (if Grandma’s on it, I’m off it!). For the avg.com/activation first time Install Avg With License Number activation, according to a semi-annual survey by Piper Jaffray, teens now consider Instagram (the selfie platform of choice) the most important social network on the Internet.
Meanwhile, Boomers are using Facebook for Install Avg With License Number activation any number of reasons, ranging from finding lost friends and relatives to staying in touch with alumni groups and their community. I think the last adoption hurdle for Boomers www.avg.com/activate was a avg.com/retail perception many originally had that www.avg.com/activation Facebook was a waste of time – but avg.com/activation found it is now so much a part of everyone’s life, that you’re missing out if you’re not on it.
I have a friend, Mary, who recently joined Facebook as she turned 70 and was retiring. She decided she now had the www.avg.com/activate time to explore what all the hubbub was about - and the source for many family goings-on that she was always the last to hear. Now, she’s truly enjoying the frequent updates and pictures from and avg.com/retail about her family—especially grandchildren www.avg.com/activation who live far away—and avg.com/activationre-connecting with long lost cousins and Install Avg With License Number activation childhood friends. (Although, she also has already unfriended a daughter-in-law who over shares!) We all have these stories.
So, what are the implications for this phenomenon (besides the fact that it was really smart for Facebook to buy Instagram two years ago)? Well, I think it’s further proof that Boomers are not technology-averse www.avg.com/activate, when we understand the avg.com/retail benefits it can bring. And there are future www.avg.com/activation content and design implications avg.com/activation Install Avg With License Number activation for social media sites and app makers - with Boomers as a new and important market to be considered.
- Beware of posting anything private or confidential – www.avg.com/activation because it won’t be once it’s posted.
- Know your privacy Install Avg With License Number activation settings and adjust Install Avg With License Number activation them to avg.com/activation suit your needs. For example, controls vary from the “Everyone” level (anyone can see your post) to friends and family, to custom www.avg.com/activate, where you can select an avg.com/retail audience of your choice.
- Think before you post. A spur of the moment comment will live on…and on and on.
- Don’t share anything about friends and family (stories or photos) that they wouldn’t want to share. Better yet, ask them first. I’ve blogged Install Avg With License Number activation about this before (see my Grandsharenting blog).
- By the same token, don’t over share. Keep your avg.com/activation posts brief. Long posts about the minutiae of your daily life www.avg.com/activation will likely find avg.com/retail you lonely on Facebook www.avg.com/activate
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